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Goodwill of Boston

As PR Interns for Goodwill of Boston, my team and I acted as the media liaisons between Goodwill and their Boston Marathon runners to both digital and traditional media. I created and published social media posts for Facebook and Instagram to promote the runners, their stories, and their fundraising events. I created a press release for the out-of-state runners and pitched to reporters from local papers as well as published a general press release on a dozen local Patch networks. I created flyers for the BU X Goodwill Donation Bin campaign and developed a media list for future PR interns. 

Social Media Posts

Facebook:
 
@GoodwillBoston and @Goodwill'sRunningforGreatKids 
 
 
Instagram:
@goodwillboston

Press Release and Spotlight

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